{"id":1930,"date":"2022-07-22T13:43:43","date_gmt":"2022-07-22T13:43:43","guid":{"rendered":"https:\/\/www.traforama.com\/blog\/?p=1930"},"modified":"2024-10-01T07:29:36","modified_gmt":"2024-10-01T07:29:36","slug":"the-secret-to-finding-the-best-performing-sources","status":"publish","type":"post","link":"https:\/\/www.traforama.com\/blog\/the-secret-to-finding-the-best-performing-sources\/","title":{"rendered":"The secret to finding the best-performing sources"},"content":{"rendered":"\n

Being a media buyer is not easy, especially if you are a newbie. Every new campaign demands scrupulous budget allocation. Especially when your test budget is limited and you have no idea which sources will perform best for this particular campaign at this particular GEO.\u00a0<\/p>\n\n\n\n

The Traforama team is here to help! From this post, you will learn how to find the best-performing sources with the help of the Traforama toolset. This step-by-step guide includes detailed instructions on:<\/p>\n\n\n\n

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  1. Exploring the Marketplace<\/li>\n\n\n\n
  2. Creating white and block lists<\/li>\n\n\n\n
  3. Creating a General campaign<\/li>\n\n\n\n
  4. Tracking conversions<\/li>\n\n\n\n
  5. Analyzing the stats<\/li>\n\n\n\n
  6. Creating a Premium campaign<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n

    Explore the Marketplace<\/h2>\n\n\n\n

    Traforama Marketplace is where you\u2019ll find all the Owned and Operated websites available on Traforama. You will find the Marketplace section in your Traforama dashboard:<\/p>\n\n\n\n

    The section features a lot of valuable data. For every website listed here, you\u2019ll see its Alexa rank, short description, and daily impressions. <\/p>\n\n\n\n

    Choose and review websites that fit your campaign\u2019s stream and ad formats.<\/p>\n\n\n\n

    The Marketplace filters make it easy to find and review the websites that can potentially fit your campaign. You can filter the available sources by:<\/p>\n\n\n\n

    Ad format:<\/strong> popunder, slider, video pre-roll, banner, interstitial, in-page push<\/p>\n\n\n\n

    Stream:<\/strong> adult-all, mainstream, gay, trans, cartoons<\/p>\n\n\n\n

    Quality:<\/strong> low, normal, high<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n


    Create white and block lists<\/h3>\n\n\n\n

    When you find the websites that you deem suitable, you can add them to a white list. Doing this is easy as a pie. Just select the websites<\/a> you like and click the Create list button. As an alternative, you can download it as a CSV list. <\/p>\n\n\n\n

    To create a block list, you\u2019ll need to follow the same procedure – select the websites you don\u2019t like and click the Create list button. <\/p>\n\n\n\n

    Of course, you can select all the high-quality websites and add them to the white list for your new campaign. This would be the most straightforward strategy. But you have to be prepared to pay higher CPMs to buy out the traffic from these websites. Otherwise, you\u2019ll get only the residual traffic (the traffic which advertisers with higher rates didn\u2019t want).<\/p>\n\n\n\n

    The Winning strategy the best media buyers use <\/h2>\n\n\n\n

    The white and block lists are excellent instruments. Applying a bit of creativity, the best media buyers use the lists to find the best sources and create the most effective campaigns. They do this by creating two campaigns – General (with a block list of spots or domains) and Premium (with a white list of spots or domains). Let\u2019s take a closer look at this strategy. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Creating a General campaign<\/h3>\n\n\n\n

    The first step in the Winning strategy is creating a General campaign. All you need to do is create a test campaign and call it General or whatever other name you prefer. <\/p>\n\n\n\n

    Then you set up a test budget, let\u2019s say – $50 a day. And test all the traffic sources available on Traforama. To ensure your test budget is not burned through in the first hour of the campaign, set up hourly limits. For example, $2 per hour. <\/p>\n\n\n\n

    Set average CPMs<\/strong><\/p>\n\n\n\n

    Of course, you can set whatever prices you like. But we recommend setting the CPM rates to the average. If you set the prices to the minimum, you will inevitably get unsatisfactory traffic. So the average CPM rates are the way to go. We\u2019ve gathered a list of average CPMs for different ad formats<\/a> so you can set up your campaign faster. Or you can reach out to our support team via live chat to ensure your rates are set correctly. <\/p>\n\n\n\n

    Track conversions<\/strong> <\/p>\n\n\n\n

    To understand which sources perform better than others, you need to track the conversions. There are two options with Traforama:<\/p>\n\n\n\n