{"id":6159,"date":"2023-04-19T13:58:16","date_gmt":"2023-04-19T13:58:16","guid":{"rendered":"https:\/\/www.traforama.com\/blog\/?p=6159"},"modified":"2023-04-21T10:23:47","modified_gmt":"2023-04-21T10:23:47","slug":"profit-machen-advertising-in-the-dach-region","status":"publish","type":"post","link":"https:\/\/www.traforama.com\/blog\/profit-machen-advertising-in-the-dach-region\/","title":{"rendered":"Profit machen. Advertising in the DACH region"},"content":{"rendered":"\n

The DACH countries – Deutschland (Germany), Austria, Conf\u0153deratio Helvetica (Switzerland), and other German-speaking countries like Lichtenstein and Luxemburg are probably the most enticing markets for your adult products, betting, gaming, and gambling offers, etc. <\/p>\n\n\n\n

There are several reasons why buying adult traffic in German-speaking countries, or as they say there – adult website-verkehr kaufen, might be very rewarding. <\/p>\n\n\n\n

German-speaking countries have a high level of Internet penetration, which means that a large percentage of the population is online and can be reached through online advertising. <\/p>\n\n\n\n

These countries have strong and stable economies, meaning consumers have more disposable income for products and services.<\/p>\n\n\n\n

German-speaking countries are very adept at online shopping, with many consumers using the Internet to purchase products and services.<\/p>\n\n\n\n

Besides, many people in German-speaking countries are proficient in multiple languages, making creating and targeting online advertising campaigns for specific language groups easier.<\/p>\n\n\n\n

While the DACH countries are generally considered socially conservative, there is a big market for adult-themed products in these countries. <\/p>\n\n\n\n

Finally,  the production and distribution of adult content, as well as selling adult products such as sex toys, pornography, and erotic literature, is legal. There are, of course, laws and regulations your ads have to be in line with.<\/p>\n\n\n\n

We’ve gathered stats and interesting info on each mentioned country to help you flawlessly break into this promising market and buy German-speaking adult traffic with the best ROI. with the help of Traforama, of course.<\/p>\n\n\n\n

Don\u2019t have a Traformama account yet? Here\u2019s the button:<\/strong><\/em> <\/p>\n\n\n\n

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\n Join Traforama<\/a>\n<\/p>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

So, let\u2019s look at each DACH country (plus Lichtenstein and Luxemburg) a bit closer.<\/p>\n\n\n\n

Deutschen Website Traffic kaufen
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Germany is the largest economy in Europe and the fourth largest globally. With a population of about 83 million people, the country has an Internet penetration rate of 93%<\/a> and a number of internet users of 78.02 million as of January 2022. <\/p>\n\n\n\n

The most significant portion of online ad spending in Germany goes toward search engine advertising, closely followed by display ads.<\/p>\n\n\n\n

Most popular ad formats in Germany (according to Traforama and AdSpyglass stats and reports)<\/h3>\n\n\n\n

<\/p>\n\n\n\n

<\/td>Impressions<\/strong><\/td>Clicks<\/strong><\/td>CTR<\/strong><\/td><\/tr>
Banner<\/strong><\/td>70660375<\/td>569063<\/td>0,8%<\/td><\/tr>
Popunder<\/strong><\/td>2590012<\/td>–<\/td>100%<\/td><\/tr>
Video Pre-roll<\/strong><\/td>2164992<\/td>119885<\/td>5,5%<\/td><\/tr>
In-page Push<\/strong><\/td>1878485<\/td>17148<\/td>0,9%<\/td><\/tr>
Slider<\/strong><\/td>1729315<\/td>20590<\/td>1,2%<\/td><\/tr>
Interstitial<\/strong><\/td>233827<\/td>–<\/td>100%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

As you can see from the table above, Banner is the most popular ad format in Germany according to the number of impressions it receives. However, the best click-through rate belongs to the video pre-roll format. <\/p>\n\n\n\n

Learn more about ad formats<\/a><\/p>\n\n\n\n

CPMs in Germany <\/h3>\n\n\n\n

<\/p>\n\n\n\n

So, how much would 1000 of your German impressions cost you? Let\u2019s take a look here:<\/p>\n\n\n\n

<\/td>eCPM<\/strong><\/td>Min CPM<\/strong><\/td>Recommended CPM<\/strong><\/td><\/tr>
Banner<\/strong><\/td>$ 0,023 <\/td>$ 0,020 <\/td>$ 0,026 <\/td><\/tr>
Popunder<\/strong><\/td>$ 1,32<\/td>$ 1,00<\/td>$ 1,64<\/td><\/tr>
Video Pre-roll<\/strong><\/td>$ 0,411<\/td>$ 0,200<\/td>$ 0,466 <\/td><\/tr>
In-page Push<\/strong><\/td>$ 0,054<\/td>$ 0,020<\/td>$ 0,116 <\/td><\/tr>
Slider<\/strong><\/td>$ 0,265<\/td>$ 0,200<\/td>$ 0,279 <\/td><\/tr>
Interstitial<\/strong><\/td>$ 1,139<\/td>$ 1,000<\/td>$ 1,179 <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

As you can see, popunder and interstitial are the most expensive formats for German traffic and banner is the cheapest. <\/p>\n\n\n\n

Austria. Kaufen Sie Premium Adult Traffic
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With a population of 8.9 million people, Austria is the second biggest country among the DACH. <\/p>\n\n\n\n

The internet penetration rate in the country is expected to reach 87,91%<\/a> in 2023, and the number of active users is approximately 7.7 million as of 2022. <\/p>\n\n\n\n

As in Germany, search engine advertising is the largest segment of online ad spend in Austria, followed by display advertising.<\/p>\n\n\n\n

Most popular ad formats in Austria<\/h3>\n\n\n\n

<\/p>\n\n\n\n

<\/td>Impressions<\/strong><\/td>Click<\/strong><\/td>CTR<\/strong><\/td><\/tr>
Banner<\/strong><\/td>4517500<\/td>40088<\/td>0,9%<\/td><\/tr>
Popunder<\/strong><\/td>150979<\/td>–<\/td>100%<\/td><\/tr>
Video Pre-roll<\/strong><\/td>119342<\/td>6123<\/td>5,1%<\/td><\/tr>
In-page Push<\/strong><\/td>57654<\/td>754<\/td>1,3%<\/td><\/tr>
Slider<\/strong><\/td>101837<\/td>1563<\/td>1,5%<\/td><\/tr>
Interstitial<\/strong><\/td>11874<\/td>–<\/td>100%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n\n\n\n

CPMs<\/h3>\n\n\n\n

<\/p>\n\n\n\n

<\/td>eCPM<\/strong><\/td>Min CPM<\/strong><\/td>Recommended CPM<\/strong><\/td><\/tr>
Banner<\/strong><\/td>$ 0,027<\/td>$ 0,010<\/td>$ 0,033 <\/td><\/tr>
Popunder<\/strong><\/td>$ 2,22<\/td>$ 1,00<\/td>$ 2,33 <\/td><\/tr>
Video Pre-roll<\/strong><\/td>$ 0,537<\/td>$ 0,200<\/td>$ 0,694 <\/td><\/tr>
In-page Push<\/strong><\/td>$ 0,115<\/td>$ 0,010<\/td>$ 0,249 <\/td><\/tr>
Slider<\/strong><\/td>$ 0,207<\/td>$ 0,200<\/td>$ 0,242 <\/td><\/tr>
Interstitial<\/strong><\/td>$ 0,896<\/td>$ 0,800<\/td>$ 0,972 <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Switzerland. Kaufen Sie Erwachsenen Traffic<\/h2>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

With a population of 8.7 million, Switzerland is expected to reach a 92.48% internet penetration rate by the end of 2023. Currently, there are over 8 million active internet users in the country.  <\/p>\n\n\n\n

Search engine advertising is the largest segment of online ad spend in Switzerland, followed by display and video advertising.<\/p>\n\n\n\n

Most popular ad formats in Switzerland<\/h3>\n\n\n\n

<\/p>\n\n\n\n

<\/td>Impressions<\/strong><\/td>Click<\/strong><\/td>CTR<\/strong><\/td><\/tr>
Banner<\/strong><\/td>4814651<\/td>37105<\/td>0,8%<\/td><\/tr>
Popunder<\/strong><\/td>159437<\/td>–<\/td>100%<\/td><\/tr>
Video Pre-roll<\/strong><\/td>132720<\/td>7197<\/td>5,4%<\/td><\/tr>
Slider<\/strong><\/td>117485<\/td>938<\/td>0,8%<\/td><\/tr>
In-page Push<\/strong><\/td>97501<\/td>972<\/td>1,0%<\/td><\/tr>
Interstitial<\/strong><\/td>10835<\/td>–<\/td>100%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n\n\n\n

CPMs<\/h3>\n\n\n\n

<\/p>\n\n\n\n

<\/td>eCPM<\/strong><\/td>Min CPM<\/strong><\/td>Recommended CPM<\/strong><\/td><\/tr>
Banner<\/strong><\/td>$ 0,029<\/td>$ 0,010<\/td>$ 0,038 <\/td><\/tr>
Popunder<\/strong><\/td>$ 2,12<\/td>$ 1,00<\/td>$ 2,41 <\/td><\/tr>
Video Pre-roll<\/strong><\/td>$ 0,495<\/td>$ 0,200<\/td>$ 0,677 <\/td><\/tr>
In-page Push<\/strong><\/td>$ 0,075<\/td>$ 0,010<\/td>$ 0,129 <\/td><\/tr>
Slider<\/strong><\/td>$ 0,230<\/td>$ 0,200<\/td>$ 0,284 <\/td><\/tr>
Interstitial<\/strong><\/td>$ 0,839<\/td>$ 0,800<\/td>$ 0,840 <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Liechtenstein and Luxembourg <\/h2>\n\n\n\n

<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Liechtenstein (population of 38 300 people) and Luxembourg (population of 638 600 people) are the smallest German-speaking countries. However, both of them have an astounding 99%<\/a> internet penetration rate. <\/p>\n\n\n\n

The online advertising market in smaller German-speaking countries is typically less developed and less competitive than in larger countries such as Germany, Austria, and Switzerland. However, these markets still have growth potential, particularly in display advertising. <\/p>\n\n\n\n

Most popular ad formats in Liechtenstein and Luxembourg<\/h3>\n\n\n\n

Liechtenstein <\/p>\n\n\n\n

<\/td>Impressions<\/strong><\/td>Clicks<\/strong><\/td>CTR<\/strong><\/td><\/tr>
Banner<\/strong><\/td>25167<\/td>331<\/td>1,3%<\/td><\/tr>
Popunder<\/strong><\/td>937<\/td>–<\/td>100%<\/td><\/tr>
Video Pre-roll<\/strong><\/td>723<\/td>75<\/td>10,4%<\/td><\/tr>
Slider<\/strong><\/td>720<\/td>5<\/td>0,7%<\/td><\/tr>
In-page Push<\/strong><\/td>339<\/td>2<\/td>0,6%<\/td><\/tr>
Interstitial<\/strong><\/td>59<\/td>–<\/td>100%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Luxembourg<\/p>\n\n\n\n

<\/td>Impressions<\/strong><\/td>Clicks<\/strong><\/td>CTR<\/strong><\/td><\/tr>
Banner<\/strong><\/td>478703<\/td>4568<\/td>1,0%<\/td><\/tr>
Popunder<\/strong><\/td>16375<\/td>–<\/td>100%<\/td><\/tr>
Video Pre-roll<\/strong><\/td>11318<\/td>880<\/td>7,8%<\/td><\/tr>
Slider<\/strong><\/td>8835<\/td>95<\/td>1,1%<\/td><\/tr>
In-page Push<\/strong><\/td>11972<\/td>90<\/td>0,8%<\/td><\/tr>
Interstitial<\/strong><\/td>10835<\/td>–<\/td>100%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

CPMs<\/h3>\n\n\n\n

Liechtenstein <\/p>\n\n\n\n

<\/td>eCPM<\/strong><\/td>Min CPM<\/strong><\/td>Recommended CPM<\/strong><\/td><\/tr>
Banner<\/strong><\/td>$ 0,006<\/td>$ 0,005<\/td>$ 0,007 <\/td><\/tr>
Popunder<\/strong><\/td>$ 0,47<\/td>$ 0,40<\/td>$ 0,68 <\/td><\/tr>
Video Pre-roll<\/strong><\/td>$ 0,123<\/td>$ 0,010<\/td>$ 0,157 <\/td><\/tr>
In-page Push<\/strong><\/td>$ 0,062<\/td>$ 0,005<\/td>$ 0,094 <\/td><\/tr>
Slider<\/strong><\/td>$ 0,016<\/td>$ 0,010<\/td>$ 0,018 <\/td><\/tr>
Interstitial<\/strong><\/td>$ 0,307<\/td>$ 0,300<\/td>$ 0,312 <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Luxembourg<\/p>\n\n\n\n

<\/td>eCPM<\/strong><\/td>Min CPM<\/strong><\/td>Recommended CPM<\/strong><\/td><\/tr>
Banner<\/strong><\/td>$ 0,013<\/td>$ 0,010<\/td>$ 0,014 <\/td><\/tr>
Popunder<\/strong><\/td>$ 1,00<\/td>$ 0,60<\/td>$ 1,20 <\/td><\/tr>
Video Pre-roll<\/strong><\/td>$ 0,392<\/td>$ 0,100<\/td>$ 0,614 <\/td><\/tr>
In-page Push<\/strong><\/td>$ 0,016<\/td>$ 0,010<\/td>$ 0,024 <\/td><\/tr>
Slider<\/strong><\/td>$ 0,161<\/td>$ 0,100<\/td>$ 0,194 <\/td><\/tr>
Interstitial<\/strong><\/td>$ 0,692<\/td>$ 0,600<\/td>$ 0,714 <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

How to get the best possible ROI on your German language traffic ad campaigns <\/h2>\n\n\n\n

Of course, you can make your own informed decisions on buying DACH traffic based on the stats we\u2019ve provided. But we\u2019d love to be even more helpful, so here are some very valuable tips from the Traforama experts.<\/p>\n\n\n\n

Don\u2019t stick to just one ad format <\/h3>\n\n\n\n

As you can see from the stats, Banner gets the most impressions in German-speaking countries. So you might think that sticking with banners, spending your campaign budget on them, and getting cheaper clicks will get you the best ROI. However, our experience shows that sticking to just one ad format is never a winning strategy.<\/p>\n\n\n\n

The effectiveness of each ad format separately is always a lot worse than their cumulative performance. <\/strong><\/p>\n\n\n\n

Divide and conquer <\/h3>\n\n\n\n

<\/p>\n\n\n\n

So, here\u2019s our winning strategy for getting the best ROI on your DACH ad campaigns.<\/p>\n\n\n\n

As you can see from the stats, Video pre-roll, Popunder, and Interstitial provide the best CTR in the German-speaking traffic. These ad types get the most user attention, they are tough to miss. So we advise prioritizing these formats. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

So in this case, we recommend allocating 70-75% of your budget to Video pre-roll, Popunder, and Interstitial.<\/strong> And setting the frequency capping to 1:12.<\/strong><\/p>\n\n\n\n

Banner, In-page push, and Slider, on the other hand, work best as reminders. They may also be used as a kind of retargeting. So we advise dividing the last 30-25% of your campaign budget among these formats.<\/p>\n\n\n\n

Our recommendation – do not limit the frequency capping for Banner, In-page push, and Slider. The more often the users see a reminder, the higher your chances of getting clicks and conversions. <\/strong>                               <\/p>\n\n\n\n

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\n Buy DACH Traffic<\/a>\n<\/p>\n<\/div>\n\n\n\n

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What about verticals?<\/h2>\n\n\n\n

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If you are looking into buying DACH traffic, you might already have a product to advertise and the research to support your targeting choices too. But if you are generally interested in German-speaking traffic and are still on the look for a suitable vertical, here are the most profitable verticals for you to consider: <\/p>\n\n\n\n